A hot air branded balloon, is an investment in a company’s brand, product or service, and can typically remain in active flying service for up to 4 years. During this time optimal results can be achieved through planned campaigns and intensive operations. A nationwide tour, run over the course of a year, can generate up to 200 news articles, 60 radio items and 12 regional TV items, gathering in excess of 6 million audience impacts.
We provide our clients with detailed monthly reports, outlining the reach and frequency figures for all collected media coverage, event attendance and all external coverage their targeted consumers have been exposed to.
Our methods of measuring the success of our clients’ campaigns, depends very much on the individual brand, product or service. They typically include the study of jumps in sales both during and after an event, the amount of products sold at planned campaign events, the increase in hits to a client’s website or the increase in use of its services.
We actively encourage our clients to fly with us as often as is feasible to enable them to witness the impact their balloon makes first hand.
