The uses for a corporate balloon are only limited by one’s imagination. A corporate balloon can be an excellent addition to existing marketing efforts, and will set the company apart as a leader.
Possibilities for using a corporate balloon are endless, however here are some typical uses:
Special Events
The balloon can appear at major events such as air shows, sporting events, etc. By choosing an event that’s demographics match that of the company’s target audience, it can achieve major exposure since the balloon will stand out from the activities the spectators are expecting to see. The advantage to the advertiser is that these events become their private marketing audience.
Community Involvement
Most special events benefit charities, and by participating with the balloon, the sponsor company can position itself as a supporter of each community where the balloon appears. While in a local community, the balloon team can provide demonstrations at children’s hospitals or schools-which often attract media attention. If the company has a chosen charity, then charity flights can be offered, or a small banner attached to the balloon advertising the charity, effectively turning it into a floating fundraiser.
Industry Events
By flying or tethering the balloon at trade shows, conventions, and other industry events, the sponsor can receive unsurpassed attention.
As a Sales Tool
Anyone can buy their client dinner, but a balloon ride is a unique incentive!
Offering rides in the corporate balloon to key clients can be very good business; nothing breaks the ice like a balloon ride.
A Director for a major car parts firm reported that the company had closed many major sales deals as a direct result of these rides, simply because the buyers were shown the attention. They valued their balloon contract as a tenth of the price of a weekend hospitality at a leading motor racing circuit, but 5 times more effective.
Other examples of the way a balloon can boost sales…
“The best 10 BMW car sellers in UK in 2010 win a free hot air balloon ride in their city.”
As prize in a competition: “The household that collects the most coffee point gets a free ride.”
“Buy a Sony camcorder and get chance to win a balloon ride.”
All these add value to the balloon campaign and ensure maximum exposure generation.
