AERIAL
MARKETING
"FROM CONCEPT TO CREATION"
CONCEPT
A hot air balloon is the only form of advertising that generates excitement and interest amongst its target audience. Hot air balloons exceed being standard advertising and become events themselves. By providing entertainment in the form of an event, greater impact and retention is impressed on the consumer than with a traditional advert.
It is virtually impossible to ignore or forget a hot air balloon and the artwork or logo of a company displayed on a balloon. The ability of a hot air balloon to present a name and maintain a company's message in the memory of the consumer is unmatched by any other conventional media.
A corporate balloon program offers a sizable message with high visual impact with a retention factor greater than any other advertising medium. From mass media to targeted marketing campaigns, a corporate hot air balloon is one of the most effective promotional tools any organization can use to enhance its overall image.
CREATION
Quite simply, what a company's balloon will look like is limited only by the imagination. Any hot air balloon will demand attention, but it is the special shape balloon that will stand out amongst any other balloons and have the greatest visual impact. Special shapes can be relatively simple or complex, and can be designed to meet even the most unusual requirements.
COST EFFECTIVE
Hot air balloons have real impact that conventional advertising methods often lack.
Market researchers have estimated the value of balloon advertising as much seven times the actual cost of a balloon. A balloon, depending on how it is implemented, could last up to 4 years; so a company wishing to purchase a balloon is making an investment with a considerable life span.
As with cars the cost of a balloon will vary depending on customer's requirements and artworks. A special shape balloon in the form of a company product or logo can cost considerably more but often the added impact this will cause far outweighs this initial extra cost.
The operation of the balloon from year to year will vary as to what exactly the client's requests are. Spirit Balloons takes care of everything from insurance to event bookings to launch permits, allowing our clients to enjoy the benefits of a corporate balloon without any of the hassle.
WORKING WITH YOU
Spirit Balloons provides professional management and operations support, allowing our clients to get involved as little or as much as they want.
Our team can provide all levels of balloon contract management, from simply flying the balloon when and where as directed by the client, to a complete turn key balloon operation package where Spirit puts together comprehensive marketing plans and uses the balloon for saturation flights over major cities, to attend targeted events, for publicity stunts and media press releases.
From the moment the contract is signed Spirit will strive to achieve the aims laid down by the client in a professional and efficient manner, and our flexible approach allows you to constantly modify your operation requirements and target audience area.
TAILORED CAMPAIGNS
The uses for a corporate balloon are only limited by one's imagination. A corporate balloon can be an excellent addition to existing marketing efforts, and will set the company apart as a leader. Some ideas for using a corporate balloon are:
Special Events
The balloon can appear at major events such as air shows, sporting events, etc. By choosing an event that's demographics match that of the company's target audience, it can achieve major exposure since the balloon will stand out from the activities the spectators are expecting to see. The advantage to the advertiser is that these events become their private marketing audience.
Industry Events
By flying or tethering the balloon at trade shows, conventions, and other industry events, the sponsor can receive unsurpassed attention.
As a Sales Tool
Offering rides in the corporate balloon to key clients can be very good business; nothing breaks the ice like a balloon ride. The operator of a balloon for a major car parts firm reported that the company had closed many major sales deals as a direct result of these rides, simply because the buyers were shown the attention. They valued their balloon contract as a tenth of the price of a weekend hospitality at a leading motor racing circuit, but 5 times more effective.
Anyone can buy their client dinner, but a balloon ride is a unique incentive!
Balloon rides can also be offered as unique and exciting incentives for staff if certain sales figures are achieved. One company even set up a balloon club with their company balloon, providing a unique opportunity for employees to get involved. The result was a significant increase in morale and team building.
Delivered Results
We encourage our clients to fly with us often and see the benefits first hand their balloon brings, plus regardless of the type of service that a client requires of Spirit Balloons we provide monthly reports on flights achieved, areas flown, and any significant press coverage.