No other form of advertising can compete with the burst of colour or the shear size of a hot air balloon against a perfect blue sky. In advertising, image is everything, and nothing shouts image like a hot air balloon. An ad in the sky is always a surprise; if it is in the shape of a giant floating brand name product, it is the ultimate surprise. No billboard or TV advert can capture the same amount of attention or enthusiasm from its audience as a balloon. The impression a balloon makes for an organisation will last forever in the minds of an audience.